Get there faster.

Helping founders execute with focus — no BS, no baggage, no strings.

An on-demand co-CEO for when you wish there were two of you. Whether that's fund-raising, growth, product, brand or ops.

Together, we'll get **it done.

Feeling bogged down?

The demands on a founder are relentless — whether you’re pre-seed and it’s just you, or you’re scaling past 100 employees.

There’s always too much to do.

Everything needed doing yesterday.

Finding good people who “get it” is hard.

And there’s too much riding on getting it right.

The result? O.V.E.R.W.H.E.L.M.

Progress feels slow. Decision fatigue sets in. You get stuck in the weeds — constantly feeling like you’re fighting fires, while the big picture gets lost. It’s not burnout yet… but it’s close.

no hype. just this.

You don’t have to do it all. And you don’t have to do it alone.

I’ve been where you are and I know how much you’re juggling. I know that, even with a team around you, you can still feel like you’re carrying it all.

Over the past decade, I’ve built multiple businesses across very different industries and in several countries. In the process, I’ve learned a lot about myself (and a fair bit about startups!)

I’m tenacious, quick to learn and unafraid of a challenge. I get energised by new ideas, new people, and doing work that matters.

I’m an all or nothing kinda gal, and excited to bring everything I’ve got, to help you build something great.

who.

  • When you can’t physically do it all.

  • 10+ years, multiple startups, hard-won lessons across real estate, hospitality, education & tech.

  • Delivers C-suite output at a fraction of the price, so you can scale without burning runway.

  • Dives straight-in and quickly delivers results. No ramp-up, no long-term lock in, no drama.

  • Happy to wear multiple hats & jump from one task to the next with ease.

what.

  • Help you understand what investors want, write your story, create decks, build data rooms, start outreach.

  • From first pilots, to first paying customers, building scalable sales processes and killer databases to keep your pipeline full.

  • Spot the bottlenecks, drop in smart workflows and let AI quietly save you time & money.

  • Helping you punch above your weight, PR, social & partnerships.

  • Whether it’s whipping-up a single-feature MVP,or conducting real user research and building a roadmap the team can run with.

why.

  • To focus on other things, including having a life.

  • Burnout is real if you keep doing it all. Plus, a problem shared is a problem halved and all that.

  • Compound momentum by having two people work as one.

  • Generalist multi-tasker who’s done it before. Minimal hand-holding, maximum output.

  • Why waste time, money or equity looking for a co-founder or COO, when there’s a better alternative?

but here’s the thing….

I don’t work with just anyone. Chemistry matters. So does honesty, trust, and a willingness to challenge (and be challenged). If you’re open, curious, and receptive to new ideas — we’ll do great things. If not, it’s probably not a fit.

that’s me.

Very forward-thinking with an eye for opportunities. A real team leader & does business with bundles of personality.
— Piers Brown
Charlie is an inspiration. Leading the way in thinking outside the box. Creativity is at the core of everything she does.
— Peter Heule
I highly recommend Charlie to any new founder looking for clarity, guidance, confidence and momentum.
— Courtney Williams

ways of working together.

Freebies.

I’m a firm believer in giving back and genuinely enjoy helping others. If you want a second opinion, need an intro, a fresh pair of eyes on something, or even just need to vent. I’ve got ya.

No fee, no strings.

Sprint.

Best for first-time/early-stage founders. Putting to use my knowledge, experience and network, in just 100 days together we can:

✅ Build a single feature MVP*
✅ Find paying customers
✅ Automate ‘boring’ processes
✅ Land key partnerships
✅ Get ready to close your first round.

£1,500/month.

*additional costs may apply.

Best for scaling founders. Minimum number of hours/days a week, rolling monthly. Sector-agnostic. Projects include (but not exhaustive)*

✅ Fundraising support
✅ Operational efficiencies
✅ Brand building & partnerships
✅ Sales, sales, sales
✅ Recruitment & culture

£POA

*happy with fixed scope, or open partnership.

Retainer.

Charlie is a highly motivated and focused individual. Creative, strategic and great at managing people.
— Max Thorne
Entrepreneur, grafter, creative, nice gal. Charlie’s really impressive as both a business person and founder.
— Russell Quirk
Charlie is a very professional, capable and results driven person. She was also a pleasure to work with.
— Chris Langdon

Ready to get **it done?

Just in case you’re left wondering…here’s a list of what I’m not offering:

❌ Advice without action
❌ A NED or Board Member
❌ A founder who thinks they know better
❌ A pointless accelerator
❌ A co-founder or FTE
❌ A waste of your valuable time & money

After more than a decade of building in full view, I’m choosing the back seat, trading spotlight for impact.

But, what I bring is the same energy, creativity, focus and strategic leadership of a CEO, just this time, aimed squarely at getting you to where you need to be.

This can start small. But let’s get it started.